Have you ever wondered what internet users are searching for or where they are coming from?  For example, you are a property management company wanting to know which part of the country or countries people are likely interested in searching for property management, how would you find out?  We would like to introduce you to one of our favorite tools that is FREE and can provide accurate information on where search phrases are searched from, it is called Google Insight for Searches.

According to Wikipedia, Google Insight for Search is a service by Google, providing insights into the search terms people have been entering into the Google search engine.  The tool reflects what keywords people are searching for on a daily basis and provides a visual representation of regional interests on a country’s map.  It displays top searches and rising searches that may help with keyword research.  Results can be narrowed down with categories that are displayed for each search terms.  Here’s an example:



How is this beneficial to you and your business?

  • Understand the top rising online searches
  • Identify popular keywords being used
  • Correlate different keywords for comparison
  • Spot upcoming trends
  • Predict seasonal interest
  • Compare interest based on location
  • A good tool to use for online business strategy

Overall, we highly recommend this tool to any small business owner.

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