8 Steps to Clean Up Your Social Media Strategy Today!

8 Steps to Clean Up Your Social Media Strategy Today!

It can be hard to know where to begin when managing your social media for your brand, especially if you have more than one cook in the kitchen. What platforms should you use? What should you say? Who are you having a conversation with? Is it worth the time? The easiest way to keep your social media efforts clear, consistent and effective is to start with goals in mind. Follow these [...]

4 Ways to Get More Out of Your Google Analytics

4 Ways to Get More Out of Your Google Analytics

1) Define “goals” to know how much of your site traffic is resulting in a conversion. It is possible that you are driving high amounts of traffic to your site, but are not achieving a desired end result.  For online stores, this may be a purchase sale, for bloggers this may be a “share” or a subscription. In Google Analytics, you can designate up to 20 goals that you have [...]