4 Ways to Get More Out of Your Google Analytics

4 Ways to Get More Out of Your Google Analytics

1) Define “goals” to know how much of your site traffic is resulting in a conversion. It is possible that you are driving high amounts of traffic to your site, but are not achieving a desired end result.  For online stores, this may be a purchase sale, for bloggers this may be a “share” or a subscription. In Google Analytics, you can designate up to 20 goals that you have [...]

5 Tips to Make Your Facebook Page Posts More Engaging

5 Tips to Make Your Facebook Page Posts More Engaging

Building an online presence has become a necessary task for running a business in our digital age.  However, using social media accounts to promote your business can be a little intimidating. Facebook is the most widely used social media platform world wide, but simply creating a Facebook page usually is not enough to get the most of out of the tool. Here are some ways to make to make sure [...]

If You Want A Profitable Business, You need to ‘Fire The Wrong Customers’

If You Want A Profitable Business, You need to ‘Fire The Wrong Customers’

The key to dominating your industry is knowing exactly who the right customers are for your business. In his book “Exceptionalize It!” Lior Arussy says that the time that you’re spending with the wrong customer is time wasted that you could have been spending with the right one. And the right customers are the only ones who will stick by you through good and bad times. Although it may seem like a good [...]

5 Business Lessons From A Peter Thiel Fellow

5 Business Lessons From A Peter Thiel Fellow

At 21, Ben Yu got $100,000 to drop out of college and start a business. Here’s what he learned along the way. SEPTEMBER 10, 2013 Ben Yu is 21 years old and launching his second company. In 2011, Yu decided to leave his studies behind at Harvard University to become a Peter Thiel fellow, a two-year program that gives entrepreneurial minded young people $100,000 as an incentive to drop out [...]

4 Reasons Atlanta Is A Great Place For Entrepreneurs

4 Reasons Atlanta Is A Great Place For Entrepreneurs

In recent years, some smaller cities have been able to compete with larger areas — such as New York City and San Francisco — as places for entrepreneurs to start new businesses. In the South, Atlanta has quickly become an attractive place for entrepreneurs with its low cost of living, convenient transportation, available tech hubs, and diverse talent pool. In fact, between 2000 and 2006, Atlanta’s population grew by 20.5 percent, making it the fastest-growing [...]