Frequently Asked Questions, FAQs, Market Questions, FAQ

(FAQ) FREQUENTLY ASKED QUESTIONS & ANSWERS

We’ve encountered numerous (FAQ) frequently asked questions from business owners about what type of services a marketing company can offer, the steps to increase their business, how much the service would cost, etc…  This section goal is to help answers some questions that you may already have.

If you still have questions after looking through this page, please don’t hesitate to contact us.  We’ll be happy to consult you in the right direction.

What is a Fully Responsive Website?
A fully responsive website is a site design that provides users the ability to view and navigate through a website with ease on multiple devices such as smartphones and tablets. To learn more about fully responsive website and why it is so important, please read our blog on "What is a fully responsive website?".
What should small businesses consider when investing in a website?
In our experience, we have seen many business owners whom had sour tastes with "website designers" that left them stranded in the end. Therefore, we recommended that no matter how big or small a business may be, one should consider the website building process to truly maximize their dollar spent. Here are some tips businesses need to know when building a website:
  1. Start out with a few meetings and brainstorming sessions
  2. Review the design and contents to make sure that it reflects the brand of your product or service (see if they have marketing or branding experts on their team to guide you)
  3. Be sure the website technology platform enable optimization and future growth
  4. On-going support and maintenance is very important (make sure they have been in business for a while and have references that you can call upon)
Lastly, a website is your marketing tool and like every marketing tool, it is all about the conversion and ROI.  The design, feature, message, and function must impress the viewers and leave them with a positive outlook about your brand.  If the site is poorly built and the content is broken, it could hurt the overall image of your brand, product and service.
How much does a website cost?
This may sound a bit cliche, but the honest truth is that it would depend on what kind of website you’d want to build and how much you’re willing to invest in it.

Every business is different and so are their needs.  A small business may need 4-5 website pages that may cost several hundred dollars versus a bigger company that requires database, custom design, branding, and much more that could lead into the thousands.  We recommend you to walk through our website building process to truly understand what's involve in building a powerful marketing tool for your business.

If you're not sure about your website development, please give our web specialists a call at 678-861-1230 today for a complimentary consultation.  We are here to help and to provide you with our honest input.
What are basic areas of marketing I need to know about?
Every business is different and the marketing strategies and approaches must be strategize accordingly.  The following areas are helpful to consider:

1.  Define your business–

  • Your products or services
  • The industry.  Is it growing, declining, or sustaining?
  • The geographical market:  local, regional, national, or global
  • The competition.  What are they doing?
  • Product differentiation.  What is my product/service strength that differs from others?
  • Pricing
  • Competition’s promotion strategies
  • Your promotion strategies
  • Your sales and distribution method

2.  Define your prospects, clients or customers

  • Demographics (age, sex, income, job title, etc…)
  • Their consuming or purchasing behaviors and patterns
  • Value proposition on why your customers like or dislike about your products or services

3.  Define your competition

  • Local, regional, national, or global competitors
  • Barrier of entry to see how easy the industry will allow newcomers to compete with your products or services

4.  Define your plan and budget

  • Review historical marketing efforts
  • Identify historical effective methods
  • Develop the marketing strategy
  • Create action plans
  • Organize a marketing calendar
  • Allocate a budget to make all this happen
Hopefully the steps above are helpful and if you need additional marketing support, please contact us for a complimentary consultation and learn how the right marketing strategies today can help your business grow tomorrow.
If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
Starting a business is not easy and running it can be a constant challenge for some of us.  Especially, it can be tough to see your business from a different  understanding when you're so close to it every second of every day.  That's why often companies seek consulting services to get a "fresher" look on their business.

If we knew then what we know now, things would be so much easier right?  Here's what we've noticed and experienced from our clients over the years that we would like to share with you (not much of a secret, but more of the general outlook that we often forget):
  • It never hurts to know and continuing to know who your competitors are
  • Always pay a close and engaging attention to your customers/clients
  • Never neglect the internal and external factors within the business such as marketing effort, staff management, proper budgeting, inventory, etc..
  • Key an eye out and be prepare for any environmental effect that may affect your business (example: if there's a cow disease outbreak/recall and there's a shortage of beef supply, how will this affect your restaurant food menu that's serving primarily with beef?)
  • Things change all the time, continuing education and knowledge about your industry can only help keep you and your business up-to-date and even ahead of your competitors.
Lastly, you can use a tool called SWOT Analysis that can help you evaluate the strengths, weaknesses, opportunities and threats involved in a business.  It is very important to identify and strategize those areas to further grow your business. We wish you all the best and as always, you could give us a call now and let us help you grow your business.
What advice do you have for a customer looking to hire a marketing provider?
The first important thing is to understand your wants and needs. Then ask the marketing provider the following questions:
  1. What have they done lately relevant to what you’re looking for?
  2. Can you get testimonials or permission to check in with those clients?
  3. What did he or she did prior to getting into their current services/specialties?
  4. What industries does marketing provider focus on?
Finally, observe their answers and see how sincere and relevant they are in wanting to help you or just to dig into your budget/wallet.  Use your instinct and see whether you have a comfortable feeling or trust for the provider.  Most of the time, you’ll know if someone is fooling you or running around selling you with words.