(FAQ) FREQUENTLY ASKED QUESTIONS & ANSWERS
We’ve encountered numerous (FAQ) frequently asked questions from business owners about what type of services a marketing company can offer, the steps to increase their business, how much the service would cost, etc… This section goal is to help answers some questions that you may already have.
If you still have questions after looking through this page, please don’t hesitate to contact us. We’ll be happy to consult you in the right direction.
- Start out with a few meetings and brainstorming sessions
- Review the design and contents to make sure that it reflects the brand of your product or service (see if they have marketing or branding experts on their team to guide you)
- Be sure the website technology platform enable optimization and future growth
- On-going support and maintenance is very important (make sure they have been in business for a while and have references that you can call upon)
Every business is different and so are their needs. A small business may need 4-5 website pages that may cost several hundred dollars versus a bigger company that requires database, custom design, branding, and much more that could lead into the thousands. We recommend you to walk through our website building process to truly understand what's involve in building a powerful marketing tool for your business.
If you're not sure about your website development, please give our web specialists a call at 678-861-1230 today for a complimentary consultation. We are here to help and to provide you with our honest input.
1. Define your business–
- Your products or services
- The industry. Is it growing, declining, or sustaining?
- The geographical market: local, regional, national, or global
- The competition. What are they doing?
- Product differentiation. What is my product/service strength that differs from others?
- Competition’s promotion strategies
- Your promotion strategies
- Your sales and distribution method
2. Define your prospects, clients or customers
- Demographics (age, sex, income, job title, etc…)
- Their consuming or purchasing behaviors and patterns
- Value proposition on why your customers like or dislike about your products or services
3. Define your competition
- Local, regional, national, or global competitors
- Barrier of entry to see how easy the industry will allow newcomers to compete with your products or services
4. Define your plan and budget
- Review historical marketing efforts
- Identify historical effective methods
- Develop the marketing strategy
- Create action plans
- Organize a marketing calendar
- Allocate a budget to make all this happen
If we knew then what we know now, things would be so much easier right? Here's what we've noticed and experienced from our clients over the years that we would like to share with you (not much of a secret, but more of the general outlook that we often forget):
- It never hurts to know and continuing to know who your competitors are
- Always pay a close and engaging attention to your customers/clients
- Never neglect the internal and external factors within the business such as marketing effort, staff management, proper budgeting, inventory, etc..
- Key an eye out and be prepare for any environmental effect that may affect your business (example: if there's a cow disease outbreak/recall and there's a shortage of beef supply, how will this affect your restaurant food menu that's serving primarily with beef?)
- Things change all the time, continuing education and knowledge about your industry can only help keep you and your business up-to-date and even ahead of your competitors.
- What have they done lately relevant to what you’re looking for?
- Can you get testimonials or permission to check in with those clients?
- What did he or she did prior to getting into their current services/specialties?
- What industries does marketing provider focus on?