Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Vestibulum id ligula porta felis euismod semper.

Vestibulum id ligula porta felis euismod semper. Sed posuere consectetur est at lobortis. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Donec ullamcorper nulla non metus auctor fringilla. Vestibulum id ligula porta felis euismod semper.

Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras mattis consectetur purus sit amet fermentum. Donec id elit non mi porta gravida at eget metus. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean lacinia bibendum nulla sed consectetur. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam quis risus eget urna mollis ornare vel eu leo. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

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Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Vestibulum id ligula porta felis euismod semper.

Vestibulum id ligula porta felis euismod semper. Sed posuere consectetur est at lobortis. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Donec ullamcorper nulla non metus auctor fringilla. Vestibulum id ligula porta felis euismod semper.

Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras mattis consectetur purus sit amet fermentum. Donec id elit non mi porta gravida at eget metus. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean lacinia bibendum nulla sed consectetur. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam quis risus eget urna mollis ornare vel eu leo. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

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Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras mattis consectetur purus sit amet fermentum. Donec id elit non mi porta gravida at eget metus. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean lacinia bibendum nulla sed consectetur. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam quis risus eget urna mollis ornare vel eu leo. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Cras mattis consectetur purus sit amet fermentum. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis.

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Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Vestibulum id ligula porta felis euismod semper.

Vestibulum id ligula porta felis euismod semper. Sed posuere consectetur est at lobortis. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Donec ullamcorper nulla non metus auctor fringilla. Vestibulum id ligula porta felis euismod semper.

Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras mattis consectetur purus sit amet fermentum. Donec id elit non mi porta gravida at eget metus. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean lacinia bibendum nulla sed consectetur. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam quis risus eget urna mollis ornare vel eu leo. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Cras mattis consectetur purus sit amet fermentum. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis.

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Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Vestibulum id ligula porta felis euismod semper.

Vestibulum id ligula porta felis euismod semper. Sed posuere consectetur est at lobortis. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Donec ullamcorper nulla non metus auctor fringilla. Vestibulum id ligula porta felis euismod semper.

Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras mattis consectetur purus sit amet fermentum. Donec id elit non mi porta gravida at eget metus.

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean lacinia bibendum nulla sed consectetur. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nullam quis risus eget urna mollis ornare vel eu leo. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.

#header-inner {
    width: 940px;
    margin: 0 auto;
    padding-top: 40px;
}

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Cras mattis consectetur purus sit amet fermentum. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

Nullam id dolor id nibh ultricies vehicula ut id elit. Curabitur blandit tempus porttitor. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Vestibulum id ligula porta felis euismod semper.

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1. Facebook Marketing Page helps to educate and inspire marketers with information on how to use Facebook more effectively with webinars, Q&A section, success stories, product launch updates, valuable statistics, and educational programs to better market on Facebook.
2. Facebook Advertising Page offers advertisement opportunities to connect with Facebook fans.  The Page provides a tutorial step-by-step on how to build a Facebook ad and how to spend money accordingly on advertisement.
3. Facebook Business Page is the central resource of information on how one can get the most out of Facebook as a business.  The page provides information on how to connect with fans, engage fans with great content, and how to influence the friends of friends.
   
4. Facebook Studio Page showcases a gallery of success from the agencies and brand marketers that uses Facebook.  There are samples of creative Facebook campaigns, previews of award-winning campaigns, a directory of agencies’ experience in Facebook marketing campaigns, and much more.
   
5. Facebook Studio Edge Page is a new beta release from Facebook that offers an online course to guide users through essential knowledge such as research, measurement, resources and tools to help with Facebook marketing.

Did you know, according to Facebook, there are over one billion people who like and comment on an average of 3.2 billion times every day?  That’s a lot of communication and interaction in one day!  According to the State of Inbound report from HubSpot in 2012, “42% of marketers say Facebook is critical or important to their business.”  That is a 75% increase from just a few years ago.

Now let’s think about this together, what if your business has a strong presence on Facebook and is part of these conversations on a daily basis?  You would probably have access to the most powerful kind of word-of-mouth marketing that is recommended virally by friends.  Do you smell opportunities in the air?  We do!

We hope you find the resources above helpful to better guide you with marketing efforts on Facebook.  Remember, Facebook is a major social media community with which one must keep up with.  Whether you’re a single restaurant unit or a multi-unit chain, property management company, nail salon, bakery or a Realtor  invest a little time out of your day and share with the world something special about your product or service.

**People will forget about you if you don’t remind them.**

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About Dignity Memorial

As North America’s largest provider of funeral, cremation and cemetery services,  the Dignity Memorial® network is the name families turn to for compassionate and professional final arrangements. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements.

Offered through a network of more than 1,600 funeral, cremation and cemetery providers in the United States and Canada, the Dignity Memorial brand is your assurance of quality, value, caring service and exceptional customer satisfaction.

The Solutions:

• Consulted on the marketing strategies and understanding on what’s needed in promoting to the Vietnamese community of Georgia
• Provided formal translation effort
• Connected Dignity Memorial to the Vietnamese network in Georgia
• Assisted with the team building and personnel development

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1. Email is still an essential communication tool that is quick to generate and disseminate
2. Nearly everyone in the world has an email account
3. The advancement of mobile technologies/smartphones has enabled people to email access right in the palm of their hand and on-the-go
4. The affordable cost of data plans from mobile telecommunication providers
5. The availability of public wireless internet hot spots allows users more access to the internet
6. People are checking their emails more often than before

Many do not believe in email marketing.  It’s hard not to blame those disbelievers because people’s email inboxes are being bombarded with “spams” and unwanted advertising on a constant daily basis.  People are opting out of emails more each day because they do not want to be annoyed by junk or scam offerings.  However, email marketing is still effective if one can do it properly and is an incredibly important channel for most businesses.

• According to Direct Marketing Association, $57.25 was generated for every $1 spent on email marketing in 2005, outperforming all other types of direct marketing.
• A more recent benchmark report from Epsilon titled “Q2 2012 Email Trends & Benchmark Report” indicated that email open rates have increased 3.6% since Q4 2009. People are still opting-in to receive emails and clicking ads that are relevant to their interest.

The keys to effective email marketing are attractive value offerings, conciseness and appealing verbiage.  Here are some things to consider when developing an email marketing campaign.

• Provide a real value offer ad and not a “hook ad”.  These days, a majority of people are more conscious about the difference between value deals versus a scam.  Don’t bait them because they will run away.
• Be concise and to the point and avoid heavy content.  People don’t like to read too much, they have other emails to go through.  Limit the amount of space to keep your subscriber’s attention.
• Create an appealing and simple layout design.  Use relevant and attractive visual images to catch the eyes but be careful of over designing or the email layout will be too busy to highlight the importance of the message.
• Indicate a clear and appealing headline/subject line.  A good headline does matter because it will grab the reader’s attention according to their interests.

We recently read an article on Mashable titled “6 Smart & Effective Email Marketing Tactics” that shared emerging email marketing methods with which brands are seeing success.

1. Tap Into Current Events & Pop Culture
2. Use Twitter & Facebook to Promote Opt-In URLS
3. Segment Your Database
4. Provide Incentives to Email Subscribers via Social Media
5. Expand Email Lists with SMS Promotions
6. Optimize Emails for Smartphones

For more detailed information, please click here for the article “6 Smart & Effective Email Marketing Tactics”.[/learn_more] [learn_more caption="PART 3 - THE TOOLS"]

1. Mail Chimp – a Do-It-Yourself email-newsletter service company based in Atlanta that serves more than 2.5 million users worldwide.  Mailchimp makes it easy to design exceptional email campaigns, share them on social networks, integrate with web services you already use, manage subscribers, and track your results.
2. Constant Contact – Launched in 1998, well before the advent of social media, Constant Contact is an email marketing tool currently serving over 500,000 customers worldwide. Constant Contact has a variety of tools and resources on its website that cater to novices and experts alike. You can sign up for its affiliate marketing program along with a number of other professional partnering opportunities.  Its key email marketing features include:
   • “One-click” editing
   • Over 400 customizable email templates
   • Free personal coaching, along with phone, email and live chat support
   • Connectivity with your social media outposts
3. iContact website uses terms like “easy” and “straightforward” to describe its email marketing tool. A quick review of its online help resources confirms that even a novice marketer can create a new email campaign within a few clicks. More experienced clients can easily add their own HTML code to customize their campaigns however they’d like. Highlighted iContact features include:
   • “MessageBuilder” toolbar for easy email campaign creation
   • “MessageCoder” for custom HTML email creation
   • Social sharing buttons in email
   • Publishing to Twitter and Facebook
4.  Email Marketing – Best Practices Guide

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After reviewing several of our B2C clients marketing efforts, the key observation that we noticed from those “unsuccessful attempts” was due to the lack of a strong marketing plan.  Many owners considered marketing as an expense rather than an investment.  If they elect to spend money on marketing, they prefer a plan that is simple, quick, affordable, and produce fast cash return.  Some of the past efforts include placing an ad online, in a local newspaper, running a coupon deal or a direct mail piece.  The result was a quick but temporary stream of customers coming through the door.

The truth is marketing is an investment expenditure.  It plays a vital role in generating awareness to prospective consumers and clients, developing demands, converting prospects into customers, and building strong brands.  The effort should not be a temporary stream of customers but rather an ongoing effort to build relationships and turn new customers into loyal and repeat ones.  In addition, marketing influences a company’s sales, pricing, promotions, and advertising strategies.  If a business understands the importance and role marketing plays in growing a business, then perhaps they would consider investing in a comprehensive marketing plan.

A marketing plan is a blueprint which outlines the calculated actions that you will take to market your business.  These actions are supported by the research, data analysis, and strategy that will provide you with detailed directions on how to reach your marketing goals.[/learn_more] [learn_more caption="What research are you talking about?"]

We are talking about your business target market, customer demographics, direct and indirect competitors, economic factors, customer reviews, and what motivates people to purchase your product or service.[/learn_more] [learn_more caption="What data do I need to analyze?"]

Historical sales, current sales, “top selling versus not selling” product or service, past marketing expenditures, percentage of the actual difference between this year’s sales and last year’s sales attributed to the marketing effort, product costs, labor costs, expenses, budget and among other factors.[/learn_more] [learn_more caption="What kind of strategy to use?"]

There is no such “one strategy fits all” because every business is different.  The strategies are reflected through research which may include reviews of product mix, market segmentation, product portfolio, distribution channels, pricing objectives, and promotional mix.[/learn_more]

We know this may not sound a like a quick cash plan that you were hoping to achieve.  However, once you have a marketing plan in place, it can provide an unparalleled objective view of your business and the directions to take.

If you’re serious about your marketing success, please email or call us at 678-861-1230 and find out how we can help you develop a strong marketing plan for your business.

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Projects: Marketing Consultation | Branding Development | Website Design | Collateral/Brochure Design | Photography

Company Background:

MC Glass Art Inc. offers significant and one of a kind collection of fine sculptures in glass by master of glass art Hung Nguyen. The company specialize in creating original high quality glass art sculptures, abstract decorations, and custom orders.

The Challenges:

MC Glass Art Inc is a newly start up business.  The company needed help constructing the foundation of their business logo, branding, collateral, and online presentation.

The Solutions:

• Consulted on the marketing strategies and provided an understanding on what’s needed in promoting a business
• Assisted with the logo creation.  We took their vision and brought it to life.
• Created all the marketing collaterals – business card, brochures, flyers, etc…
• Designed a creative and professional website

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